Hex & Babes

interactive/festival

BRAND IDENTITY

app

CAMPAIGN

PROBLEM

There are many unique characteristics in one event: Women-Only + Witch Theme + Halloween. But the biggest challenge was finding a way to incorporate a scavenger hunt attraction with this wicked festival.

It had to be done so the witch enthusiast visitors would want to actively participate and enjoy, and prevent the scavenger hunt activity from seeming to be something completely apart from the festival.

approach

The app is the key to not only to further tie everything together, but also solve a lot of the visitors needs. There are four features in this app: the scavenger hunt, a map, a photo booth, and a tickets page.

It started off as an app to help the scavenger hunt be more immersive and assist user throughout it. However, after doing research, it was best to include other features that will help visitors have an overall better experience at the festival.

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Solution

To connect the scavenger hunt with the festival, it was crucial to incorporate a storytelling component to the activity involving collecting six ingredients.

By going in this direction, the scavenger hunt makes the festival have a more immersive experience for the visitors with the witch theme instead of it feeling detached. The app helps in connecting the two and providing a smoother experience at the festival overall.

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