street punch

BEVERAGES/ENERGY DRINKS

BRAND IDENTITY

PACKAGING

CAMPAIGN

PROBLEM

Street Punch needed a branding that encapsulated street culture to connect with their target audience: students, athletes, creators, night-shift workers, gamers, and street culture enthusiasts.

approach

For the Street Punch's logo, making a custom type was a must for this unique to the brand. Fun typeface that is stylized, reflecting graffiti yet legible and clean.

Applying texture to give off a punkish-graffiti vibe but still keeping it clean & purposeful. Making icons to communicate the flavor of the drink have similar treatment. Designed complimentary graphics of punched out teeth and beat up face to further enhance the brand.

Solution

A bold yet cohesive brand identity with an extensive collateral to attract their desired audience. Designed appealing graphics and a mascot to standout from other energy drinks in the market.

For marketing efforts, I implemented big urban posters to advertise the product which will be placed in areas where their target audience usually frequent.

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