Twelve Stone

restaurant/sandwiches

BRAND IDENTITY

collateral

rebrand

PROBLEM

They are located next to a high school which gives them a potential to have students and families as their returning customers. However, original branding were not appealing to their desired target audience.

Twelve Stone also wanted to make it known to their customers that they offer other menu items such as snacks and desserts despite their specialty being sandwiches.

approach

Due to their goal of appealing to students and family, the branding focused on conveying a friendly and playful brand with organic and fun graphics. It was also crucial to choose a color palette that is vibrant and fun.

Solution

Went with the concept of using a custom type logo in an organic style along with fun graphics that illustrates each menu item that they offered. To further appeal to younger consumers, a mascot was designed in the same organic style as the logo.

Using this organic and colorful style is modern and friendly, appealing to both students and families. Applying these graphics across their branding would make it known that they offer more than sandwich, but it is still their specialties.

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